Who We Are

Developed exclusively for financial advisers, by a team that knows the business.

A market leader in online broking
Part of the Bell Financial Group
A leader in trading technology

Backed by the resources and experience of Bell Direct and the Bell Financial Group

Company profile

  • Bell Financial Group (“BFG”) is listed on the Australian Securities Exchange (“ASX”) and is the major shareholder of Desktop Broker and Bell Direct, the holder of AFS license No. 314341. BFG which owns 100% of Bell Potter Securities, provides sound backing and a long distinguished broking pedigree.
     
  • Desktop Broker provides technological solutions to a wide range of financial intermediaries in the wholesale space.
     
  • Over the past several years, Desktop Broker has added a wealth of online broking expertise within our management team which has proved invaluable and it is the experience gained from this team that sets us apart from the competition – not only from a technical perspective but second to none service levels.
     
  • We have over 70 staff in four locations - Sydney, Melbourne, Perth and Malaysia.

Our Team

Powered by Bell Direct

Powered by Bell Direct

Desktop Broker uses Bell Direct's award-winning trading platform.

Year-on-year, Bell Direct has garnered awards and industry recognition and continues to be a market innovator.

Bell Direct was named as 'Best Online Broker' three years in a row in 2013, 2014 and 2015 by Smart Investor.

Bell Direct was also voted No. 1 in the following categories in the Investment Trends' H2 2014, H2 2015, H1 2016 & H1 2017 Australia Online Broking Report:

  • Customer service: Email and telephone customer service
  • Important trading essentials: Reliability of website and tax reporting
  • Research & insights​: Research, trading ideas and strategies​, stock recommendations